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Customer Relationship Management (CRM) is arguably the 'corner-stone' for many businesses both large and small but implementation need not be clumsy and expensive, when a web-based approach is taken as Jørgen Rode from b2bCRM explains.
More or less everyone believes that CRM solutions are a good thing, and that all companies working with sales and customer contacts should have them in place. Therefore the question is: 'Why is this not the case?' In 1928 Mahatma Gandhi said: "The customer is not an interruption of our work, but the purpose of it" - that is probably one of the first statements ever made about CRM - Customer Relationship Management. Accordingly IT based CRM solutions shouldn't be an interruption of the sales process. We believe CRM is about getting, maintaining and developing customers and we deliver CRM solutions, which support this process. Our mission is to make it easy and in-expensive to introduce and operate a CRM solution – we call it b2bCRM. In the spirit of Mahatma Gandhi's words, we are determined to deliver CRM solutions that help sales people focus on doing what they do best. Most CRM vendors supply solutions which are too complex and exceed most company's needs.
Many CRM projects tend to focus on all the fantastic things the new solution can offer, and as a result:
- cost a fortune
- take an enormous amount of resources and time to implement and maintain
- leave users with a solution, where only a fraction is needed and even a smaller fraction is actually used in the daily operation
So, when implementing CRM solutions, many people find that the system becomes the main focus of the project rather than giving them the chance to focus on what the most important needs are - and then take it from there.
Flexible and Fast Solutions
At b2bCRM we want to focus on primarily small and medium sized companies, looking for a flexible, ready-to-use and inexpensive CRM solution. In the same breath, b2bCRM is not limited to SMEs and has some large companies (20,000+ employees) as new customers, where ease of use, flexibility and fast implementation, not to mention avoiding consultants, tends to weigh heavier than opting for a large, expensive, fully integrated project with intensive process mapping, analysis, and training. In most cases we are talking about companies who have out-grown their to-do lists in Outlook™ or where the Excel™ spreadsheet have become large and unwieldy. Our customers are also organisations who prefer to be up and running within days with no or very little involvement from external consultants. There is no up-front payment, instead the customer pays £5 per user per month all included (backup, upgrade and daily operation)!
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