|
|
|
As a global leader in miniaturization and precision technology, they are poised to carve out new product possibilities to create the next "best thing," in their efforts to earn the admiration of their customers and to meet their growing expectations. The combination of their creativity and technology in these efforts is reflected in the Citizen group's dynamic new slogan: "Micro HumanTech."
Micro
Citizen Technical Domain
The Citizen group has been improving upon the technology of miniaturization and precision since its inception as a manufacturer of watches. They are now a global leader in high-quality micro technology in the fields of production, processing and mounting. The prefix "micro" thus represents the domain of their craftsmanship.
Human
Citizen Technological Philosophy
The Company was originally named Citizen to convey its aim of providing products that are familiar to, and loved by, the public - "citizens." They will continue to embody the spirit of this corporate principle by maintaining their focus on the needs and lifestyles of the public, with a keen eye to all of its expectations and hopes. The inclusion of the word "human" represents their belief in 'precise craftsmanship, precisely applied' to the 'human' needs of the consumer.
Tech
Citizen Technological Method
Through their superior technology in precision processing, instrumentation, energy conservation and production, they can offer designs and functions that are both refined and appealing. The abbreviated "Tech" represents the grounding of their business in craftsmanship based on reliable technology.
|
|
Geo Graphical Region
Japan
Germany
United Kingdom
United States of America
|
|
 |