|
By: Citrix
Headquartered in Irvine, California, the Momentum Group is a $40 million, fastgrowing supplier of contract textiles. With three brands - Momentum Textiles, Textus and LoomSource - Momentum Group functions as an umbrella organization. The company provides the office, healthcare and hospitality markets with a wide selection of upholstery via a field sales force of approximately 35 representatives.
Key Benefits
► Double-digit sales growth in a market slump
► Threefold increase in new projects tracked
► Competitive advantage from cutting edge technology
► Streamlined IT administration Applications Deployed
► Web database of fabrics
► GoldMine CRM
► UNIX-based AR/AP
► Web-based sales reports
Networking Environment
► Citrix MetaFrameŽ Presentation Server running on one IBM xSeries 345 server and one generic Intel server (housed at an offsite data center)
► Microsoft Windows Server 2003
► Qualcomm CDMA 1xRTT wireless WAN; SBC T1, Sprint Frame Relay WAN; local LANs at 5 branch locations
► Panasonic Toughbooks, various PCs, Wyse and NeoWare thin clients
THE CHALLENGE: A SEAMLESS SOLUTION TO INCREASE BUSINESS AGILITY
Faced with a major industry downturn, Momentum Group sought a way to boost sales through a competitive differentiator. The company wanted to make it easier for its sales representatives to access information during face-to-face customer meetings - in particular, the huge library of more than 6,000 fabric samples customers can choose from.
"In the past, our sales representatives had to physically carry in a selection of swatches, and inevitably, the customer wanted something else," said Roger Arciniega, president. "Having to make additional visits with a different selection of fabrics slowed down our sales cycle and made us vulnerable to calls by competitors. It could also delay a construction timetable." In addition to its intranet database of fabrics and SKUs, Momentum Group wanted to give sales representatives access to its CRM solution, GoldMine, and other applications from the customer's location.
IMPLEMENTING A CITRIX SOLUTION FOR WORKFORCE MOBILITY
Working with Zumasys, a Gold Citrix Solution Advisor, Momentum Group implemented a wireless information access solution based on Citrix MetaFrame Presentation Server and Microsoft Windows Server 2003. The company's field sales representatives access applications and data via the system over a Qualcomm CDMA 1xRTT wireless network, using Panasonic Toughbook computers equipped with Sierra Wireless AirCards. Other employees, including customer service staff and office workers, use PCs or thin clients over a WAN. The Citrix solution provides access to a heterogeneous mix of applications, including GoldMine, a UNIX-based order-entry application (via terminal emulation), and the Web database of fabrics, among others.
|