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By: JDA Software Group, Inc.
Guess? Inc. began as a blue jeans company in 1981 and has since developed into a global lifestyle brand. Its unforgettable, progressive campaigns featuring Drew Barrymore, Claudia Schiffer, Tyrese Gibson and most recently socialite heiress Paris Hilton, have helped make Guess? a household name around the globe. In addition to showcasing its brand internationally in print, TV, billboards and other mediums, the $729 million company has successfully brought its trend-right fashion experience into the world of retail — and the market has been responding. Guess? grew comp store sales 9.9 percent in 2004 and trended some of the highest monthly comps in specialty retail in 2005. The company has also introduced two new successful retail concepts, grown its store count in North America to over 300 and expanded its online footprint to three e-commerce sites.
Business Challenge
To continue its aggressive retail growth using reliable and scalable software applications that provides sophisticated functionality and system integration.
Business Solution
Since 1994, Guess? continues to return to JDA for its software needs, and uses the following solutions to grow their store concepts and counts:
► Merchandise Management System-I™
► Merchandise Planning by Arthur®
► Performance Analysis by Arthur®
► Assortment Planning by Arthur®
► Advanced Allocation by Arthur®
► RAPID Packages by Arthur® - Product and Location
► Arthur Knowledge Base™
Business Benefits
► Provides the reliable and scalable foundation to support Guess?'s aggressive retail growth.
► Integration keeps cost of ownership down and focuses efforts on what matters most – growing the business.
► Provides a powerful, integrated planning platform for the precise execution of weekly sales and inventory plans.
► Consolidating retail inventory into JDA's solutions cut the buyers' workload in half.
JDA Supports Retail Growth
With plans to continue to aggressively grow its retail business, Guess? CIO Michael Relich notes the significance of relying on JDA Portfolio applications. "JDA applications have supported our entire retail growth, which has been quite substantial. As little as five years ago, wholesale represented over 50 percent of our company revenue. Retail now makes up over 70 percent of our North American corporate volume," explained Relich. "The fact that we have been able to open several retail stores, add new concepts and significantly expand our ecommerce business with relative ease — and without a huge increase in staffing — is attributed to JDA," stated Relich.
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